Partnerships, Client Introductions and Influencer Management
Challenges/Needs
You want to expand into Latin America and/or the U.S. Hispanic market but don’t have the contacts, know-how or distribution. We facilitate introductions with partners and potential clients.
Solutions
We introduce our clients and manage relationships with:
• Digital media buyers and advertising agencies
• Editorial partners/content providers
• Social media influencers/bloggers
• Mobile carriers
• Co-working/shared office space for digital entrepreneurs and technology companies
• Lawyers
• Outsourced sales teams
• Digital media buyers and advertising agencies
• Editorial partners/content providers
• Social media influencers/bloggers
• Mobile carriers
• Co-working/shared office space for digital entrepreneurs and technology companies
• Lawyers
• Outsourced sales teams
Case Study
Flipboard
We worked with Flipboard in launching its U.S. Latino Content Guide in June 2014 after it saw significant audience growth and demand for Spanish-language news. Prior to the launch, nearly 15% of Flipboard’s readers in the U.S. were reading content in Spanish. That inspired Flipboard’s team to start curating content and building partnerships specifically for the U.S. Latino audience. To make it easy for readers to find all this great content, Flipboard’s editorial team compiled the new U.S. Latino Content Guide with Spanish and English content.
We facilitated introductions and managed relationships with media companies and social media influencers for the launch of Flipboard’s U.S. Latino Content Guide, which included:
• U.S.-based Spanish language publications: CNET en Español, CNN en Español, Huff Post Voces, Tu Tecnología, Variety Latino and Vida y Salud
• English-language media for Hispanics in the U.S.: Fox News Latino, Huffington Post Latino Voices and Latina
• Leading publishers from Mexico: Esquire Latinoamérica, Milenio, Excélsior, Adrenalina360, ALT1040 and Dinero en imagen
• Flipboard magazines curated by prominent Latino voices: Ismael Cala, Cala en Flipboard, Doctora Aliza, En Cuerpo y Alma, Chef Pepín, Con Chef Pepín Hasta El Fín, Ariel Coro, Digital-Mente, Ana Flores, Spanglish Life, León Krauze, Epicenter and Alfonso De Anda, a.k.a. “Poncho,” Pla(N)eta
We facilitated introductions and managed relationships with media companies and social media influencers for the launch of Flipboard’s U.S. Latino Content Guide, which included:
• U.S.-based Spanish language publications: CNET en Español, CNN en Español, Huff Post Voces, Tu Tecnología, Variety Latino and Vida y Salud
• English-language media for Hispanics in the U.S.: Fox News Latino, Huffington Post Latino Voices and Latina
• Leading publishers from Mexico: Esquire Latinoamérica, Milenio, Excélsior, Adrenalina360, ALT1040 and Dinero en imagen
• Flipboard magazines curated by prominent Latino voices: Ismael Cala, Cala en Flipboard, Doctora Aliza, En Cuerpo y Alma, Chef Pepín, Con Chef Pepín Hasta El Fín, Ariel Coro, Digital-Mente, Ana Flores, Spanglish Life, León Krauze, Epicenter and Alfonso De Anda, a.k.a. “Poncho,” Pla(N)eta
Joe successfully managed relationships with Flipboard’s publishing partners in Latin America, focusing mostly on Brazil. He grew awareness of Flipboard and relationships with key media companies by presenting at trade shows across the region. Previously, Joe launched the US Latino content guide bringing in content partners and served as a spokesperson with the press including an interview on CNN en español with over a million viewers. As a result, Flipboard won “Best Hispanic Media Innovation Award” at Portada’s 8th Annual Hispanic Advertising Conference.
"Best Hispanic Media Innovation" Award
We were honored to receive the "Best Hispanic Media Innovation" Award from Portada, a leading Hispanic/Latin American trade media publication, at its 8th Annual Hispanic Advertising and Media Conference in New York City